In this edition of Gobsmacked™TV:
Watch the video here.
Google+ is possibly the most powerful business-building vehicle in the world today, so it's important to understand how to present yourself, and how to select your target market!
• Decide on "what" before "who"
• No "spray and pray"
• Understand the personas of your buyer before you segment
• Geographic may or may not be a factor
• You must be a trusted adviser on G+
• A/B/C rule
• Difference between B2B versus B2C
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